• Dear UiTM Students. Please make sure the email you use to register is correct. DO NOT use emails with isiswa or istudent. Thank You.
  • strategic management 08ed

ISE Essentials of Strategic Management: The Quest for Competitive Advantage. Gamble. ISBN: 9781266227110

RM 126.00
- +
icon-bag Add to Cart

Essentials of Strategic Management, 8th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly-linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions. Both simulations are closely linked to the content. 

Your cart is currently empty.
Continue shopping